With more than 10 million people living in Los Angeles, the city ranks as the #1 largest city in California and is ranked #2 DMA in the nation, behind only New York City. (DMA List)
There are so many outdoor advertising opportunities here for businesses to make a stand, build a brand and get noticed. There’s are also a ton of competing businesses, and it is easy if you’re not careful to get lost in the shuffle or simply to burn through your advertising budget.
If you wish to know if outdoor advertising is right for your business, we recommend that you speak with an outdoor ad expert.
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LA offers a wide variety of out-of-home advertising options to choose from including billboards, bus advertising (on the buses), bus benches and shelters (at the bus stops), mobile billboards as well as very large format outdoor advertising such as building wraps (wall scapes), roof top ads, tour bus wraps and even projection media.
Since Los Angeles County is such a vast region (the #2 DMA), it’s important that one understands their goals and objectives when it comes to outdoor advertising. While there are a number of ways of dividing LA, these are the top 7 areas businesses Target their customers with outdoor advertising:
- Downtown / LA Metro
- Long Beach
- San Fernando valley
- Send Gabriel Valley
- South East LA (Gateway cities)
- South bay
- West side (including the Sunset strip)
The city of LA is ranked as the #1 most populated city in California and the #2 largest city (by population) in the United States.